Whether you've been asked to send a video answering a question, or you're taking the initiative to reach out and share your story, video is a simple and easy way to do it. But also a versatile and effective way. It can easily be used as a video for social media, the audio can be used in a podcast and and it can even be transcribed for a written piece. And it doesn't require any more technical skills than the ability to use a phone. When shooting vides on a phone, it's important to get clear audio and visuals. That's it. Because the only quality that matter is the authenticity of what you're saying. So, if you can back it up and record clear audio and visuals, journalists will find it much easier to understand your story.
Recording better audio
Recording better video
If you take care of these few things, your videos should already start looking and sounding much better. So that's the technical bit. But what about the ethical. Always make it clear to the journalist if you have a vested interest in the profit/loss of something you're reporting on. And explain why you're mentioning something, back it up. And if someone else needs this information, send them this article or this image: