We could go on and on about how to make your YouTube channel (or your publication’s YouTube channel) work. Unlike many other video publishing platforms, YouTube growth is steady and feels fairly logical. But be careful! That doesn’t mean it’s easy to monetise on YouTube, or that you’ll get thousands of followers easily. It requires a lot of work. But there are quite a few things you can do on YouTube to try and boost the number of eyeballs that will end up on your page. This will work best if you’re consistent with your publishing schedule. If you’re not, you’re unlikely to see much growth.
Here are a few basic tips:
Make the most of your title (aka, Search Engine Optimisation): When you’re coming up with a title, think about what someone will put in the YouTube search bar when they’re trying to find something to watch. In a breaking news situation, you can use Google Trends to help you find what keywords people are most searching for and work those searches into your title.
What you need to include in your description: Including the keywords from your title in your description is important for your SEO. Make sure you repeat them in your description and make sure your description is at least 80 words long. Your video won’t get ranked on Google News if the description is too short.
Why you should include subtitles: Even if your audio is clear and in the language your target audience speaks, it’s always a good idea to add subtitles. Why? First and foremost, it makes your content available to people who are hard of hearing or deaf. You also have the added benefit that your audience can watch your content without the sound on. This is especially relevant for videos on social media platforms like Facebook and Instagram, but it also applies to YouTube. Especially if someone is sneakily trying to watch a video during a meeting. We’ll share a tutorial for easy subtitling soon.
End Screens, Annotations and Cards: YouTube gives you the chance to link to other channels, websites, playlists and videos. So why miss an opportunity to let whoever is watching the video know about other places they can see your work? Linking to other videos you’ve done can help you boost views on your older work.